What is McDonald’s to you? Just fast food or something iconic?
I wasn’t born in the United States, and for me McDonald’s is one of those childhood memories connected with something good.
The McDonald’s of my childhood was a celebration, a status symbol, something almost unreachable.
Yes, we are still talking about fast food that was supposed to be cheap and quick, but in my childhood it was actually a symbol of luxury.
Just like it was in the USSR.
One of my favorite photos is from the opening of the first McDonald’s in the Soviet Union, with huge lines of people waiting to get in.